Ferrari Cars

Summary

Ferrari S.P.A. is a Fiat owned Italian luxury sports car brand. The brand is known for producing world class luxury sports car at its Marnello based production facility. The foundation of this brand dates back to 1929 when a man named Enzo Ferrari founded a company called Scuderia Ferrari. Before foraying into street legal vehicles production as Ferrari S.P.A, the company was reckoned for producing race cars and providing sponsored drivers. In 1969, it sold its 50per cent stake to Fiat which later grew up to 85 per cent in 2008. In 2014, it finally grew up to 90 per cent. 1962 Ferrari 250 GTO was one of the most expensive cars in the world in 2012.  It was bought by an American communications magnate Craig McCaw for a price of $38, 115, 000. The brand is also known for regular participation in car races across the world. At the Formula One race, Ferrari is known for holding a legendary position. Apart from this, Ferrari car models are especially admired for their exclusivity, luxury, and speed all over the world.

In India, the brand made an official entrance on 26^th May, 2011. Initially, it appointed Shreyans Group as its official import partner; however, the association came to an end in year 2014. At present, Ferrari sells its models across the nation via its two dealerships located in Mumbai, and New Delhi.

Indian Operations And Executive Managements

Mr. Sergio Marchionne has been in association with Fiat Chrysler Group from a long time. The man happens to be the Chief Executive Officer (C.E.O) of Fiat Chrysler Automobles N.V. and chairman of Ferrari S.P.A. Mr. Marchionne also holds the position of CEO and Chairman for Chrysler Group LLC and only Chairmanship for CNH Industrial N.V. Other important people that needs mention here with respect to Ferrari S.P.A are the vice-chairman of the company Piero Ferrari and CEO of Ferrari S.P.A - Amerdeo Felisa. For executing operations in different regions around the globe, the company has appointed individual heads for each region.

The production of Ferrari cars began at its Maranello facility in 1943. In 1944, the factory was bombed by the Allies, however, it resumed its operations in1946. In India, all Ferrari models are imported as Completely Built Units (CBU). For purchasing Ferrari cars in India, the buyers are now required to get in touch with its New Delhi and Mumbai located dealerships.

Products And Services

The Ital based luxury car maker resumed its operations in India after breaking its association with Shreyans Group in the beginning of 2015. The company now deals with customers via its two official dealerships based in Delhi and Mumbai. In New Delhi Ferrari cars are sold by Select Cars Pvt. Ltd while in Mumbai, it is taken care by Navnit Motors.

Environmental Initiatives

Ferrari is yet to come up with its varied range of environmental friendly vehicles. Nevertheless, as part of its environmental friendly initiatives, it did produced LaFerrari hybrid sports cars as limited edition. The car hit floors at the 2013 Geneva Motor Show and propelled on a 6.3-litre V12 engine. This engine churned an output of 800PS against a peak torque of 700Nm. It also coupled with a 163PS KERS units to deliver a combined output of 963PS for 900Nm torque. The engine suitably mated with a 7-speed dual clutch gearbox that supported rear wheel drive system.

Founder And First Car

Ferrari S.P.A is a wholly owned subsidiary of famous Italian car maker Fiat. Originally founded by Enzo Ferrari in year 1929 as Scuderia Ferrari, the company maintains its headquarters in Marnello, Italy. Before landing into street-legal vehicles, the Italian brand was known for its sports cars and sponsored drivers for car races. It was later in 1947 when it finally stepped into vehicle production as Ferrari S.P.A.

USP

Ferrari cars in India are reckoned for their exclusivity, superb performance, and luxurious features. Its sports cars enjoy legendary status among motor and car racing enthusiasts.

Resale Value

Ferrari sports cars are rarely sold but whenever it happens the resale values are exceptionally higher than their purchasing value. Old Ferrari are more like priceless antiques whose value increases by multifold with time.

Competition

Ferrari is currently facing a stiff competition from other luxury sports car makers like Pagani, Lamborghini, and McLaren.