Aston Martin Cars

Summary

Aston Martin Langoda Limited is one of the most reputed grand tourers and luxury sports car maker. Founded in 1913, the brand took its roots in Gaydon, England that still stands as its headquarters. Its founders were Lionel Martin and Robert Bamford who owned a company named Bamford & Martin Company in London. The firm was mainly known for selling Singer cars. It was Lionel who designed the first car from a Singer car for participating in a hill climbing race. The hill’s name was Aston hill. Later, the hill’s name and the maker’s surname were added to form the brand name - Aston Martin. They registered their new company with this name in 1915. The event was shortly followed by production of their first car named Kensington.

Later, it earned a worldwide acclamation for its premium grand touring cars in 1950s and 60s. Recently, the British brand celebrated its hundred and first anniversary. The cars produced under Aston Martin’s shade are known for their unparallel luxury, magnificence, technology, and world leading class and elegance. Every single product from its stable came to be known for flaring the horizon of luxury and comfort that could ever be imagined by an average human mind. It is for this reason it became a permanent ride of the biggest British hero ever known in history - James Bond. Aston Martin has a long association with James Bond movie series since 1960s and have now become an unattached part of James Bond on-screen identity.

Indian Operations And Executive Managements

Aston Martin, is presently working under the shadow of Andy Palmer who was appointed as its CEO in 2014. The man holds a salutary experience in leading global brands. Prior to this appointment, Palmer headed Nissan Motor Corporation as Chief Planning Officer. There he was responsible for carrying out all company operations. Other major names that hold key responsibilities for Aston Martin are Marek Reichman, Director of Design and Hanno Kirner, CFO. A Division of Infinity Cars Private Limited is the importer for Aston Martin cars in India.

In India, Aston Martin car’s fleet consists of eight models that are getting pretty good response. All of these vehicles are imported from its headquarter Gaydon, Warwickshire, England. The facility is mainly known for employing cutting-edge technology, traditional techniques, and hand craftsmanship in its products. It also owns a design studio named Gaydon Design Studio, one of the first designing studios owned by the brand.

Products And Services

People interested in buying Aston Martin cars can purchase the vehicle directly from its dealerships. The British car maker currently car holds 2 dealerships in India in New Delhi and Mumbai. The company offers number of financing deals and extended warranty with all its models. The period of warranty may vary between 12-24 months depending upon dealer. All models have to pass through a multi-point technical inspection through trained technicians before being handed over to customer. Even if there are any problems after purchase, all Aston Martin car models are repaired by professional technicians.

Environmental Initiatives

Considering the changing demands of environment and customers, Aston Martin has launched some electric and hybrid cars. However, Indian market is yet to receive any of these models.  The British car maker also showcased the DBX concept GT coupe at the 2015 Geneva Motor Show. It is a 100% electric car. The concept car gets powered by a series of electric motors that ran on lithium-sulpher battery cells. The car also featured a drive-by-wire-steering wheel, a pair of passenger and driver heads-up displays along with auto-dimming smart glass.

Founder And First Car

The Aston Martin was founded by Robert Bamford and Lionel Martin in 1913. In the beginning, the two men were indulged in selling Singer cars from their residential premises located in Callow Street, London. Here they also provided servicing for Calthorpe and GWK vehicles. Once Martin participated in Aston hill climbing race located near Austin Clinton. The two men decided to make their own car for this purpose. The car was named as Aston Martin, Martin developed this car by installing a 4-pot Coventry-Simplex mill with a 1908 Isotta-Fraschini chassis. The partners later purchased a factory in Kensington to produce their first car in 1915.

USP

Aston Martin car models are mainly known for offering generous cabin space, luxurious comfort, and unmatched performance. It is a known fact that Indian is one of the fastest growing luxury and it is for this reason Aston Martin cars are receiving superb response from Indian market.

Resale Value

An exceptional resale value has been enjoyed by Aston Martin Cars in India for their performance, superb build, age, luxury, designing, and styling.

Competition

The luxury car maker is presently logging horns with several other luxury car makers in Indian as well as markets. Some of the chosen names are Porsche, Bentley, and Rolls Royce.