Bentley Cars

Summary

One of the world’s supreme luxury car brands, Bentley Motors Limited is owned by German auto giant Volkswagen AG. The British car maker is known for engineering, designing, manufacturing, as well as distributing its magnificent luxury cars across the globe. The brand began its journey in 1919 from Cricklewood near London with W.O Bentley. Later, its strings were passed on to Rolls Royce in 1931. It was in 1998 finally, when Volkswagen AG acquired it from the British car maker. VW AG not only purchased the brand but also acquired its vehicle designs, production facilities, model nameplates, Rolls Royce shape trademarks, the Spirit of Ecstacy and other facilities. The German car maker, however, has no right to use Rolls Royce logo or name for its cars.

Bentley sells its car models all over the world through franchised dealers. As per stats, Bentley is presently trading maximum figures in China. Most of Bentley cars are assembled in its Crewe plant from where they are exported everywhere as CBUs (Completely Built Units). There is one more assembling plant in Germany where a few units of Continental Flying Spur are assembled.

Indian Operations And Executive Managements

In India, Bentley operations and matters are handled under Volkswagen Sales Group.

Bentley cars in India are imported as Completely Built Units (CBUs) from its headquarters in Crewe, England. While Continental Flying Spur units are imported from its German facility.

Products And Services

In India, Bentley cars can be purchased from company’s dealerships located in New Delhi and Mumbai. Its dealerships outlets in both Mumbai and New Delhi are owned by Exclusive Motors. There is a service package offered by both these dealerships that includes maintenance & repair, service, Roadside assistance, car recycling, and battery. Each Bentley car model comes with a three year warranty but there is no mileage limitation on this. The warranty starts right from the day of delivery.

Environmental Initiatives

Bentley hasn’t launched any electric or hybrid luxury car model. Nevertheless, the company plans to bring-in a range of ‘plug-in’ electric hybrid cars that will be ultra modern luxury cars in next two years. By end of next decade, Bentley plans to introduce 9 of 10 British sports cars that will have an option of charging up from mains. These car will have better fuel efficiency and will have CO2 emissions lessened by 70 percent. These environment friendly Bentley cars are widely anticipated across the world.

Founder And First Car

The foundation of Bentley Motors Limited was laid by W.O. Bentley in January 1919. The brand earned recognition for its varying rotary aero-engines in the First World War. Bentley BRI was one of the most popular mills in this engine line that were utilized in Camel and Sop edition. Post World War 1 the British luxury car maker began producing cars that won several acclamations and awards for their outstanding performance. The name Bentley Motors Limited was registered in 1919, a dummy engine and a chassis were later showcased in 1919 in London Motor Show under this name. An ex-Royal Flying Corps, Clive Gallop, developed a 4-valve cylinder mill and orders for this one began flowing in June1920. Fully developed cars entered market by 1921.

USP

Bentley cars in India are admired for their exclusive luxury features and supreme built quality. Most of Bentley car models are hand-built and are sold as limited edition. Their drivability, performance, and interiors are unmatched and command all standards in auto luxury world.

Resale Value

Being the best of luxury cars, Bentley cars are known for having exclusive resale value.

Competition

Bentley cars in India are currently pitching against some of the other top brands line Rolls Royce and Aston Martin.